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Playbook March 26, 2026 · 5 min read

One Domain, One Link: Setting Up a Site Guests Actually Trust

A custom domain does more than look tidy. It changes how guests read the invitation — and how many of them open it.

A link on the couple’s own domain reads as theirs. A link on a shared subdomain reads as a tool. Guests cannot articulate the difference, but their open rates can.

Five minutes, done once

Connecting a domain used to be the part where planning stalled. It should take one paste and one wait, and then never be thought about again.

Your next client event could be live in minutes.